Four New Business E-Resources Available

Four significant online resources with a Business focus have recently been added to the online collection of the USF Libraries. For each title, access is now online only. Funding for these resources comes in part from USF Sarasota-Manatee.

The International Directory of Company Histories provides detailed information on the development of any of the world’s 4,550 largest and most influential companies.

Entries provide information on founders, expansions and losses, labor/management actions, NAIC codes, key dates, ticker symbol, principal subsidiaries, principal divisions, principal operating units, principle competitors and other significant milestones – complete with statistics, dates and names of key players. Vols. 1-6 are organized alphabetically by major industries; Vol. 7 and subsequent volumes are arranged alphabetically by company name within each volume. Each volume includes a cumulative index to companies and personal names. Vol. 7 and subsequent volumes include a cumulative index to industries. Starting with Volume 37 a geographical index to companies sorted by country of head office. USF purchased the online volumes from v.1- v.58 and then v. 105 to the present.

.

Ward’s Business Directory of U.S. Private and Public Companies

This resource provides current company and industry profiles for over 100,000 U.S. companies, 90 percent of which are private. The database can be searched by company name, ticker symbol, zip code, city or state, SIC or NAICS codes, assets, employee count, officers, and other variables. Results can be sorted by financial data, geography, employees, etc. Ward’s Business Directory is part of the Gale Directory Library. It may be searched as a single source or in a cross-search with other directories.

.

.

Market Share Reporter

Part of Gale’s Directory Library collection, the publication provides comparative business statistics (arranged by 4-digit SIC code) for companies, products and services. With over 3,600 individual entries, queries can be built using descriptors such as: NAICS code, subject heading, and title. All entries also include source information.

Search results can be displayed by title, publication date, and geography. Saved searches can be downloaded in HTML format.

.

.

SRDS Online provides access to electronic versions of the following SRDS print publications:

Business Media Advertising: Provides comprehensive, multi-platform planning information on domestic and healthcare trade media. Media are classified into more than 190 markets, with more than 30,000 updates every year.

Consumer Media Advertising Source: Provides complete planning information on U.S. and international consumer magazines. This database contains standardized ad rates, dates, contact information, and links to online media kits, Web sites, and audit statements that provide additional facts on readership information and positioning.

Direct Marketing List Source: This source provides an index and search fuctions that focus on e-mail lists. Using DMLS, researchers can locate consumer and business-to-business e-mail lists in 212 market classifications. Information covered includes complete list rental information, sources, selects, costs and other information useful for direct marketing campaigns.

Newspaper Advertising Source: Provides complete planning information on daily ethnic, college, and international newspapers and newspaper-distributed magazines and newspaper groups. This database contains standardized ad rates, dates, contact information, and links to online media kits and Web sites that provide additional facts on readership information and positioning.

Radio Advertising Source: Provides complete planning information on AM/FM commercial radio stations in the U.S. This database contains format detail, demographics, and contact information.

TV & Cable Source: Provides information on broadcast, cable, syndicated, and alternative television advertising opportunities in the U.S. Over 3,400 listings identify commercial and noncommercial stations, broadcast networks, multiple station owners, cable systems, interconnects, cable networks, MSOs, syndicators, and sales reps. A separate section covers Latin American ad outlets.

Local Market Audience has a market profile section that characterizes demographic and lifestyle proclivities of Designated Market Areas (DMA) and counties; a lifestyle analyst section that cross tabulates interests and behaviors, ranking them within DMAs; and demographic reports that illuminate interests and behaviors with reference to age, income, marital status and life stages.

For access to these databases and other library resources visit http://www.lib.usf.edu. Click on Databases by Title/Subject to begin.